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Title
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Absolute Units: 'Origin Story (with Adam Kozary)' [the story of the 'absolute unit' meme]
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Description
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In April 2018, we shared a photo of a very large sheep on Twitter with the caption 'look at this absolute unit'. Before we knew it, this sheep had changed our museum's fortunes forever.
For our first-ever episode of Absolute Units, we're joined by – former MERL social media manager from 2012 to 2019 and father of the Absolute Unit post–to revisit the story behind our most viral moment.
What did it take for a museum to go viral on the Internet? What was its role in our history? And what did it mean for our future?
Listen on Apple Podcasts, Spotify and YouTube, or wherever you get your podcasts.
Absolute Units is the official podcast of The Museum of English Rural Life. This series is made possible through the generous support of and Museums Partnership Reading, a partnership of The MERL with Reading Museum.
Themetune by Tai Dawson.
Co-hosts: Ollie Douglas and Joe Vaughan
Producer: Joe Vaughan
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Type
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Podcast
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Date
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2025
The Museum of English Rural Life
